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Social media performance evaluation and success measurements

Author: Michael A Brown, Sr; IGI Global,
Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael A Brown, Sr; IGI Global,
ISBN: 9781522519645 1522519645
OCLC Number: 968406327
Description: 1 online resource (294 pages) : illustrations
Contents: Social networking and social media comparisons / Michael A. Brown Sr. --
SNIP: a survey instrument / Michael A. Brown Sr. --
Understanding social communication / Michael A. Brown Sr. --
Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey --
Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang --
Using social media tools in marketing: opportunities and challenges / Nozha Erragcha --
Social networking engagement and crisis communication considerations / Mitchell Marovitz --
CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey --
Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah --
Models of participation in social networks / Giulio Angiani [and 3 others] --
Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others].
Responsibility: Michael A. Brown Sr. [editor].

Abstract:

Presents the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. This publication features  Read more...

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