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Social media rules of engagement : why your online narrative is the best weapon during a crisis

Author: Nicole Matejic
Publisher: Milton, Qld. : John Wiley & Sons Australia, 2015.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nicole Matejic
ISBN: 9780730322252 0730322254
OCLC Number: 903632159
Notes: Includes index.
Description: xviii, 212 pages ; 23 cm
Contents: pt. I. Rules of engagement. Social media crisis communications : a seismic shift in the risk profile ; Ready, aim ... misfire : why you must be social media data savvy ; The hurt locker : getting inside is easy; escaping an art --
Mission recon : why knowing your audience is critical to success ; Classified is : is your enemy an adversary or an opportunity? ; Socially transmitted disasters (STDs) : the clap (#PRFail) is now more contagious than ever ; Target acquired : social engineering and what it means for you and your organization ; Social media information operations : much more than military propaganda ; Lie to me : why you can't fool your social media audience ; Lessons from an inferno : how to be #SocialFirefighter© ; The social grapevine : why seeing shouldn't always be believing on social media ; From battlefield to boardroom : the art of social media influence --
pt. II. The plan is to have a plan before you need a plan.
Responsibility: Nicole Matejic.
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