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The social media strategist : build a successful program from the inside out

Author: Christopher Barger
Publisher: New York : McGraw-Hill, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Barger, Christopher.
Social media strategist.
New York : McGraw-Hill, 2012
(DLC) 2011037912
(OCoLC)721903694
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christopher Barger
ISBN: 9780071768559 0071768556 1283425580 9781283425582 9786613425584 6613425583
OCLC Number: 775993136
Description: 1 online resource (xxviii, 276 pages)
Responsibility: by Christopher Barger.

Abstract:

From the Social Media Director who built successful programs at both GM and IBM--the first resource for meeting the unique needs of creating a social media strategy within a large corporation  Read more...

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