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Social network analysis in telecommunications

Author: Carlos Andre Reis Pinheiro
Publisher: Hoboken, N.J. : Wiley, ©2011.
Series: Wiley and SAS business series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how  Read more...
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Document Type: Book
All Authors / Contributors: Carlos Andre Reis Pinheiro
ISBN: 9780470647547 047064754X
OCLC Number: 667871978
Description: xx, 284 pages : illustrations ; 24 cm.
Contents: An introduction to social network analysis --
Formal methods for network analysis --
Theoretical foundation --
Measures of power and influence --
Telecommunications environment --
Social network modeling --
Assessing the social network model --
Evaluating the business results --
Final remarks for the case study --
Basic statistics --
Overview of the link analysis node --
Visualization capabilities for social network analysis --
A note about OPTGRAPH.
Series Title: Wiley and SAS business series.
Responsibility: Carlos Andre Reis Pinheiro.
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Abstract:

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it  Read more...

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