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Social networks and their economics : influencing consumer choice

Author: Daniel Birke
Publisher: Chichester, West Sussex, United Kingdom ; Hoboken : Wiley, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting  Read more...
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Additional Physical Format: Online version:
Birke, Daniel.
Social networks and their economics.
Hoboken : Wiley, 2013
(DLC) 2013018580
Document Type: Book
All Authors / Contributors: Daniel Birke
ISBN: 9781118457658 111845765X
OCLC Number: 830368771
Description: xviii, 198 pages : illustrations (some color) ; 24 cm
Contents: Preface --
Acknowledgements --
List of tables --
List of figures --
How social networks influence consumer choice and how to analyse these processes --
Research into social networks in economics, sociology and physics --
Marketing in social networks : the iPhone --
Switching and churn in social networks --
How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia --
Coordination of mobile operator choice within households --
Pricing strategy : how prices influence consumer behaviour in social networks --
Conclusion --
Appendix A: Success factors for viral marketing campaigns --
Appendix B: Student questionnaire.
Responsibility: Daniel Birke, visiting researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany.

Abstract:

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what  Read more...

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