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Social psychology of consumer behavior

Author: Michaela Wänke
Publisher: New York : Psychology Press, 2009.
Series: Frontiers of social psychology.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michaela Wänke
ISBN: 9781841694986 1841694983
OCLC Number: 271105293
Description: ix, 396 pages : illustrations ; 24 cm.
Contents: Introduction: A tale of two disciplines. What's social about consumer behavior? / Michaela Wänke --
Social psychology and consumer psychology : an unexplored interface / Robert S Wyer, Jr., Rashmi Adaval --
The construal of consumer judgments and decisions. Psychological distance and consumer behavior : a construal level theory perspective / Tal Eyal, Nira Liberman, Yaacov Trope --
The rational unconscious : conscious versus unconscious thought in complex consumer choice / Ap Dijksterjuis [and others] --
Brands and successful brand extensions : a social psychology perspective on economic questions / Herbert Bless, Rainer Greifeneder --
Compensatory reasoning in choice / Alexander Chernev, Ryan Hamilton --
Affective and cognitive feelings in consumer judgment. Conditioning as a source of liking : there is nothing simple about it / Jan De Houwer --
The lexicon and grammar of affect as information in consumer decision making : the GAIM / Michel Tuan Pham --
When thinking is difficult : metacognitive experiences as information / Norbert Schwarz, Hyunjin Song, Jing Xu --
Social and media influences on judgment and behavior. Cross-cultural issues in consumer behavior / Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli --
Television viewing and social reality : effects and underlying processes / L.J. Shrum --
Normative influences on consumption and conservation behaviors / Noah J. Goldstein, Robert B. Cialdini --
Taking the target's perspective : the persuasion knowledge model / Anna Kirmai, Margaret C. Campbell --
Goals and self-regulation. The persuasive power of regulatory fit / Angela Y. Lee, Tory Higgins --
The impulsive consumer : predicting consumer behavior with implicit reaction time measures / Malte Friese, Wilhelm Hofmann, Michaela Wänke --
The dynamics of self-regulation : when goals commit versus liberate / Ayelet Fishbach, Ying Zhang.
Series Title: Frontiers of social psychology.
Responsibility: editor by Michaela Wänke.

Abstract:

Covers a range of topics including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation. This work is suitable for  Read more...

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