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Social research : the basics

Author: Matthew David; Carole D Sutton
Publisher: London ; Thousand Oaks : SAGE Publications, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This is a general and integrated introduction to qualitative and quantitative research design, data collection and analysis in the social sciences field and includes comprehensive and practical instruction (including screenshots) on the use of analysis software.
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Genre/Form: Guide (Descripteur de forme)
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Matthew David; Carole D Sutton
ISBN: 0761973664 9780761973669 0761973672 9780761973676
OCLC Number: 53389130
Description: xiii, 385 pages : illustrations ; 25 cm
Contents: 1. Getting started : theory literature and research question --
2. Being ethical --
3. Data and data collection --
4. The qualitative and the quantitative in social research --
5. What is social research? : examples from the field --
6. Introduction to the process of qualitative research --
7. Qualitative interviewing : one-to-one and focus groups --
8. Ethnography and case study research --
9. Collecting textual data --
10. Ethnomethodology and conversation analysis --
11. Introduction to quantitative research design --
12. Hypotheses, operationalization and variables --
13. Sampling --
14. Survey design --
15. Collecting and coding data --
16. Introduction to qualitative data analysis --
17. Coding qualitative data (qualitative content analysis) --
18. Semiotic and narrative forms of discourse analysis and doing conversation analysis --
19. Using computer software : working with NVivo//N6 --
20. Introduction to quantitative data analysis --
21. Describing single variables --
22. Describing and exploring relationships --
23. Inferential statistics and hypothesis testing --
24. Data manipulation --
25. Producing a written report --
26. Presenting research findings to an audience.
Responsibility: Matthew David and Carole D. Sutton.
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`This is a valuable addition to the social research literature because it provides practical and detailed support to undergraduates who are conducting research for the first time' - Tim May, Read more...

 
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