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The social resource : translating social media into business

Author: Sharad Gandhi
Publisher: Lexington, KY : [CreateSpace] , ©2011
Edition/Format:   Book : English
Database:WorldCat
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Details

Document Type: Book
All Authors / Contributors: Sharad Gandhi
ISBN: 9781468001464 1468001469
OCLC Number: 815429325
Description: xix, 146 p. : ill. ; 23 cm.
Contents: Acknowledgements --
Introduction --
Social media: origin, evolution and fundamentals --
The social resource --
Social resource generates business success --
Building blocks to develop the social resource for your company --
How to use your social resource to create measurable business impact --
Social enterprise evolution --
Social x glossary --
About the authors
Responsibility: Sharad Gandhi, Chrstian Ehl.
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