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Socialnomics : how social media transforms the way we live and do business

Author: Erik Qualman
Publisher: Hoboken, N.J. : Wiley, ©2011.
Edition/Format:   eBook : Document : English : Rev. and updatedView all editions and formats
Summary:
Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Qualman, Erik, 1972-
Socialnomics.
Hoboken, N.J. : Wiley, ©2011
(DLC) 2011410311
(OCoLC)680292865
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Erik Qualman
ISBN: 9780470901205 0470901209 9780470901229 0470901225 9780470901212 0470901217
OCLC Number: 682625273
Description: 1 online resource (xxiii, 296 pages)
Contents: Introduction: It's a people-driven economy, stupid --
Word of mouth goes world of mouth --
Social media = preventative behavior --
Social media = braggadocian behavior --
Obama's success driven by social media --
I care more about what my neighbor thinks than what Google thinks --
Death of social schizophrenia --
Winners and losers in a 140-character world --
Next steps for companies and the "glass house generation" --
Social media rolodex and resources --
Other insights and FAQs --
Socialnomics summary.
Responsibility: Erik Qualman.

Abstract:

Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

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