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Soft power superpowers : cultural and national assets of Japan and the United States

Author: Yasushi Watanabe; David L McConnell
Publisher: Armonk, N.Y. : M.E. Sharpe, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Soft power" describes a country's ability to get what it wants by attracting rather than coercing others, by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. The idea was introduced by Joseph Nye, former Assistant Secretary of Defense for International Security Affairs. The book analyzes soft power  Read more...
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Genre/Form: Case studies
Additional Physical Format: Online version:
Soft power superpowers.
Armonk, N.Y. : M.E. Sharpe, ©2008
(OCoLC)654667616
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Yasushi Watanabe; David L McConnell
ISBN: 9780765622488 0765622483 9780765622495 0765622491
OCLC Number: 180989509
Notes: "An East Gate book."
Description: xxxii, 296 pages : illustrations ; 24 cm
Contents: Anti-Americanism in Japan / Watanabe Yasushi --
Japan's image problems and the soft power solution : the JET program as cultural diplomacy / David L. McConnell --
Higher education as a project of America's soft power / Philip G. Altbach and Patti McGill Peterson --
Facing crisis : soft power and Japanese education in a global context / Yonezawa Akiyoshi --
Nurturing soft power : the impact of Japanese-U.S. university exchanges / Ellen Mashiko and Horie Miki --
The attractions of the J-wave for American youth / Anne Allison --
Shared memories : Japanese pop culture in China / Nakano Yoshiko --
Japan's creative industries : culture as a source of soft power in the industrial sector / Sugiura Tsutomu --
Baseball in U.S.-Japanese relations : a vehicle of soft power in historical perspective / Sayuri Guthrie-Shimizu --
American pop culture as soft power : movies and broadcasting / Matthew Fraser --
Wielding soft power : the key stages of transmission and reception / Kondo Seiichi --
Official soft power in practice : U.S. public diplomacy in Japan / William G. Crowell --
Japan does soft power : strategy and effectiveness of its public diplomacy in the United States / Agawa Naoyuki --
Mr. Madison in the twenty-first century : global diffusion of the people's "right to know" / Lawrence Repeta --
Soft power of NGOs : growing influence beyond national boundaries / Imata Katsuji and Kuroda Kaori.
Responsibility: Watanabe Yasushi and David L. McConnell, editors ; with a foreword by Joseph S. Nye, Jr.
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Abstract:

Explores the multiple axes of soft power that operate in the US-Japanese relationship, and between the United States and Japan and other regions of the world. This book analyzes the soft power assets  Read more...

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