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Solution business : building a platform for organic growth

Author: Kaj Storbacka; Risto Pennanen
Publisher: Cham : Springer, [2014] ©2014
Series: Management for professionals.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Success in solution business starts by accepting that solution business is a separate business model, not simply another product category or an extension of the existing product business. This book identifies the business model areas that firms need to focus on when transforming into solution business. It further organizes these areas into three sets of capabilities and practices: commercialization,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kaj Storbacka; Risto Pennanen
ISBN: 9783319039763 3319039768 9783319039770 3319039776
OCLC Number: 871043075
Description: 1 online resource (xvii, 136 pages) : illustrations.
Contents: Driving Growth and Profit With Solution Business --
Develop Solutions: Identifying New Value Creation Opportunities --
Create Demand: Generating Sales Opportunities --
Sell Solution: Turning an Opportunity to an Order --
Deliver Solution: Securing Customer Value Creation and Firm Value Capture --
Solution Platform:Foundation for Sustainable Success.-Making It Happen: Are You Ready for Solution Business?
Series Title: Management for professionals.
Responsibility: Kaj Storbacka, Risto Pennanen.

Abstract:

This book offers practical guidance on how to industrialize business solutions. It provides real-life examples globally collected from both multi-national and smaller firms and will help companies to  Read more...

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