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Solving Problems with Design Thinking : Ten Stories of What Works.

Author: Jeanne.
Publisher: New York : Columbia University Press, [2013]
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jeanne.
ISBN: 0231163568 9780231163569 0231536054 9780231536059 9781306311632 1306311632
OCLC Number: 879773984
Description: 1 online resource (1 online resource (xiv, 216 pages)) : illustrations
Contents: Foreword 1. Dispelling the Moses Myth 2. Reimagining the Trade Show Experience at IBM 3. Postmerger Integration at Suncorp 4. Transforming B2B Customer Engagement at 3M 5. Rethinking Strategic Planning at SAP 6. Redesigning the Customer Contact Center at Toyota 7. Social Networking at MeYou Health 8. Industry Collaboration in Financial Services with the FiDJI Project 9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen 10. Engaging the Citizens of Dublin 11. Scaling a Design Thinking Competency at Intuit 12. Where Do We Go from Here? Postscript. Educating Managers for Design

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In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and different problems in a variety of organizations, both for- and not-for-profit. Read more...

 
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