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Something from the oven : reinventing dinner in 1950's America
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Something from the oven : reinventing dinner in 1950's America

Author: Laura Shapiro
Publisher: New York, N.Y. : Viking, 2004.
Edition/Format:   Book : Biography : EnglishView all editions and formats
Summary:
A narrative history of how American home cooking changed in the 1950s--from "anti-cooking" marketing to Julia Child. In this surprising history, Laura Shapiro recounts the prepackaged dreams that bombarded American kitchens during the fifties. Faced with convincing homemakers that foxhole food could make it in the dining room, the food industry put forth the marketing notion that cooking was hard; opening cans, on  Read more...
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Details

Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Laura Shapiro
ISBN: 0670871540 9780670871544 014303491X 9780143034919
OCLC Number: 52471805
Description: xxv, 306 p. : ill. ; 24 cm.
Contents: Introduction : Do women like to cook? --
The housewife's dream --
Something from the oven --
Don't check your brains at the kitchen door --
I hate to cook --
Is she real? --
Now and forever.
Responsibility: Laura Shapiro.
More information:

Abstract:

A narrative history of how American home cooking changed in the 1950s--from "anti-cooking" marketing to Julia Child. In this surprising history, Laura Shapiro recounts the prepackaged dreams that bombarded American kitchens during the fifties. Faced with convincing homemakers that foxhole food could make it in the dining room, the food industry put forth the marketing notion that cooking was hard; opening cans, on the other hand, wasn't. But women weren't so easily convinced by the canned and plastic-wrapped concoctions, and a battle for both the kitchen and the true definition of homemaker ensued. Full of wry observation, this is a fun and illuminating look back at a crossroads in American cooking.--From publisher description.

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