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The soul of the corporation : how to manage the identity of your company

Author: Hamid Bouchikhi; John R Kimberly
Publisher: Upper Saddle River, N.J. : Wharton School Pub., 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success." "Drawing on real-life stories from  Read more...
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Additional Physical Format: (DLC) 2007020423
(OCoLC)129958784
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hamid Bouchikhi; John R Kimberly
ISBN: 9780131857261 0131857266 9780132365109 0132365103
OCLC Number: 180989307
Description: 1 online resource.
Contents: Leadership challenges in the age of identity --
The I*Dimension --
The bright side of the I*Dimension --
The dark side of the I*Dimension --
Casualties of the I*Dimension --
To blend or not to blend: identity integration in mergers and acquisitions --
When should the cord be cut? managing identity in spin-offs --
Identity in strategic alliances and joint ventures --
Managing the I*Dimension at organizational and brand levels --
Masters of the I*Dimension --
Diagnosing your firm's identity --
Leading in the age of identity --
Epilogue.
Responsibility: by Hamid Bouchikhi, John R. Kimberly.

Abstract:

Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows  Read more...

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