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Space race : an inside view of the future of communications planning

Author: Jim Taylor
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
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The discipline of total communications planning, in which agencies coordinate a client's communication across all marketing channels and disciplines, is forcing the media agencies to move into the  Read more...

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Additional Physical Format: Online version:
Taylor, Jim.
Space race.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, ©2005
(OCoLC)712586763
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jim Taylor
ISBN: 0470094516 9780470094518
OCLC Number: 61162063
Description: xxviii, 293 pages : illustrations, map ; 24 cm
Contents: The space race --
Of straw and sponges --
Gravity --
Reviewing the fleet --
Life below decks --
A slow wind on the water --
The soul meter --
The dark days of data --
Antarctica --
The twin achilles' heels --
2020 vision --
Beyond 2020 : the ROI of snow.
Responsibility: Jim Taylor.
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"...the only book published by a practitioner to address the issue of who will take the lead..." (Admap, February 2007)

 
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