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Speaking of health : assessing health communication strategies for diverse populations

Author: Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.
Publisher: Washington, D.C. : National Academies Press, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health  Read more...
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Additional Physical Format: Online version:
Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.
Speaking of health.
Washington, D.C. : National Academies Press, ©2002
(OCoLC)606906688
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.
ISBN: 0309072719 9780309072717
OCLC Number: 50339977
Description: xix, 356 pages ; 24 cm
Contents: 1. Introduction --
2. Theory --
3. Health communication campaigns exemplar --
4. The Mammography exemplar --
5. The Diabetes exemplar --
6. New communication applications and technologies and diverse populations --
7. Toward a new definition of diversity --
8. Findings and recommendations.
Responsibility: Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine.
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Abstract:

Looks at the challenges of delivering important messages to different audiences. This work, using case studies in the areas of diabetes, mammography, and mass communication campaigns, examines the  Read more...

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