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Special events : a new generation and the next frontier

Author: Joe Jeff Goldblatt
Publisher: Hoboken, N.J. : Wiley, ©2011.
Series: Wiley event management series.
Edition/Format:   Print book : English : 6th edView all editions and formats
Summary:
"This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated
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Details

Document Type: Book
All Authors / Contributors: Joe Jeff Goldblatt
ISBN: 9780470449875 047044987X
OCLC Number: 610832290
Description: xxv, 550 pages, [16] pages of plates : illustrations (some color), 1 map ; 25 cm.
Contents: Pt. I: Theory of Event Leadership --
1. Welcome to Planned Events --
2. Models of Global Planned Events --
--
Pt. II: Event Administration --
3. Developing and Implementing the Event Plan --
4. Event Leadership Through Human Resource and Time Management --
5. Financial Administration --
6. Greener Events --
--
Pt. III: Event Coordination --
7. Managing Vendor Contracts --
8. On-Site Event Production --
--
Pt IV: Event Marketing --
9. Advertising, Public Relations, Promotions, and Sponsorships --
10. Online Marketing and Consumer-Generated Media --
--
Pt. V: Legal, Ethical, and Risk Management --
11. Risk Management: Legal and Financial Safeguards --
12. Inclusiveness, Morality, Law, and Ethics in Event Planning --
13. Doing the Right Thing: Corporate Social Responsibility (CSR) --
--
Pt. VI: Technology for Professional Development --
14. Technology and Modern Event Planning --
15. Career Development, Advancement, and Sustainable Success --
16. The New Best Practices in Planned Events --
17. New Frontiers in Twenty-First-Century Planned Events
Series Title: Wiley event management series.
Responsibility: Joe Goldblatt.
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Abstract:

This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to  Read more...

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