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Special events : the roots and wings of celebration

Author: Joe Jeff Goldblatt
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2008.
Series: Wiley event management series.
Edition/Format:   Book : English : 5th edView all editions and formats
Database:WorldCat
Summary:
"Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management,  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joe Jeff Goldblatt
ISBN: 9780471738312 047173831X 0471450375 9780471450375
OCLC Number: 86115174
Notes: Previous editions have different subtitles.
Description: xxix, 498 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Contents: Pt. 1. Theory of event leadership --
Ch. 1. Welcome to event leadership --
Ch. 2. Models of global event leadership --
Pt. 2. Event administration --
Ch. 3. Developing and implementing the event plan --
Ch. 4. Event leadership through human resource and time management --
Ch. 5. Financial administration --
Pt. 3. Event coordination --
Ch. 6. Managing vendor contracts --
Ch. 7. On-site event production --
Pt. 4. Event marketing --
Ch. 8. Advertising, pubic relations, promotions, and sponsorship --
Ch. 9. Online and computer-generated media --
Pt. 5. Legal, ethical, and risk management --
Ch. 10. Risk management : legal and financial safeguards --
Ch. 11. Inclusivity, morality, law, and ethics in event leadership --
Pt. 6. Technology for professional development --
Ch. 12. Technology for modern event leadership --
Ch. 13. Career development, advancement, and sustainable success --
Ch. 14. Best practices in event leadership --
Ch. 15. Case studies in twenty-first-century event leadership --
App. 1. References --
App. 2. Organizations and resources --
App. 3. Internet sites --
App. 4. Periodicals --
App. 5. APEX resources --
App. 6. Directories --
App. 7. Audio and video resources --
App. 8. Software --
App. 9. Sample client agreement --
App. 10. Sample vendor agreement --
App. 11. Sample insurance certificate --
App. 12. Sample catering menu --
App. 13. Sample incident report --
App. 14. Sample purchase order --
App. 15. Sample event evaluations --
App. 16. Sample event survey --
App. 17. International special events society principles of professional conduct and ethics.
Series Title: Wiley event management series.
Responsibility: Joe Goldblatt.
More information:

Abstract:

Events The Wiley Event Management Series From the foremost authority, the definitive guide to your career as an event leader Today's special events have their roots in the universal, ancient human  Read more...

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