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Specialty retailers : marketing triumphs and blunders

Author: Ronald D Michman; Edward M Mazze
Publisher: Westport, Conn. : Quorum Books, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and manage to gain and sustain competitive advantage in their hotly competitive environments. Identified, defined, and examined are innovation, target market segmentation, image development, physical store decor, and human resource management. Michman and Mazze argue convincingly from research and  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ronald D Michman; Edward M Mazze
ISBN: 1567203426 9781567203424
OCLC Number: 43569199
Description: xiii, 261 pages ; 24 cm
Contents: The development of specialty store retailing --
Drugstores: kings of scrambled merchandising --
Specialty clothing stores: masters of market segmentation --
Furniture stores: targeting a fragmented market --
Shoe stores: targeting lifestyle characteristics --
Home improvement stores: targeting the do-it-yourself market --
Bookstores: targeting the educated market --
Electronics stores: technological segmentation --
Toy stores: new strategies of niche retailing --
Automotive stores: multidimensional buyer behavior.
Responsibility: Ronald D. Michman and Edward M. Mazze.

Abstract:

This text presents give key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive  Read more...

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?Specialty Retailers: Marketing Triumphs and Blunders is a welcomed addition to exsisting literature in the retailing field....Retailing professionals as well students will benefit from this book in Read more...

 
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    schema:reviewBody ""Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and manage to gain and sustain competitive advantage in their hotly competitive environments. Identified, defined, and examined are innovation, target market segmentation, image development, physical store decor, and human resource management. Michman and Mazze argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance - and particularly in the nine businesses reported here: drugs, specialty clothing, furniture, shoes, home improvement, books, electronics, toys, and automotive products. With up-to-date analyses and extensive coverage of e-commerce and Internet retailing as well, their book is essential for specialty retailing executives and retailing professionals in general. Moreover, marketing scholars and their students will find the analysis and cases most instructive."--Jacket." ;
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