skip to content
Specialty shop retailing : how to run your own store Preview this item
ClosePreview this item
Checking...

Specialty shop retailing : how to run your own store

Author: Carol L Schroeder
Publisher: New York : Wiley, ©2002.
Edition/Format:   Print book : English : Rev. and updated edView all editions and formats
Database:WorldCat
Summary:
Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop."--Kim Mack, Vice President, Crabtree & Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing ... Schroeder apparently has done it all, or most-and, thankfully, shes  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Carol L Schroeder
ISBN: 0471212644 9780471212645
OCLC Number: 50055631
Description: xvii, 366 pages : illustrations ; 24 cm
Contents: Market Research --
Are You Ready for Retailing? --
Is a Franchise Right for You? --
Buying an Existing Business --
Writing a Business Plan --
Selecting Your Business Format --
Setting Up a Partnership --
Financing Your Business --
Permits and Licenses --
Finding the Perfect Location --
Naming Your Store --
Developing a Logo --
Stating Your Mission --
Where to Get Help --
Time to Get Started --
Managing Your Store's Finances --
Setting Up the Cash Registers --
Will That Be Cash, Check, or Charge? --
Bookkeeping 101 --
Accounting Reports --
Working with an Accountant --
Budgets and Future Planning --
Tips for Taking Inventory --
Setting Up Your Business Office --
The Bottom Line --
Store Design --
Establishing a Design Budget --
Remodeling Your Store --
The Design Concept --
The Storefront and Entrance --
Layout --
Flooring Materials --
Wall Treatments --
Lighting --
Ceilings --
Selling on Several Levels --
Deciding What Merchandise Goes Where --
Interior Signage --
The Checkout Area --
Security Concerns --
Background Music --
Creating an Aromatic Environment --
Storage, Offices, Lounges, and Other Backstage Needs --
Merchandise Buying --
Targeting the Typical Customer --
Establishing a Buying Budget --
Where to Look for Merchandise --
What to Order --
Determining Quantities --
Buying on Consignment --
Developing Your Own Products --
Direct Importing --
Inventory Control --
Seasonal Planning --
Planning for Displays and Promotion --
Working with Sales Reps --
Buying Trips --
Credit References --
The Purchase Order Form --
Placing Purchase Orders --
Specifying Shipping Preferences --
Setting Retail Prices --
Developing Vendor Relations --
Visual Merchandising --
Checking in Merchandise --
Pricing the Merchandise --
Displaying the Merchandise --
Maintaining Good Merchandising --
Using Shop Windows Effectively --
Display Mistakes to Avoid --
Visual Merchandising in the Future --
Staffing Your Store --
Do You Need Employees? --
Being the Boss --
Hiring for Specialized Job Functions --
The Role of the Store Manager --
Appealing to a Shrinking Workforce --
Where to Find Good Employees --
The Hiring Process --
Government Forms for New Employees --
The Employment Agreement --
Training the New Employee --
The Employee Handbook --
Flexible Scheduling --
Compensating Employees --
Benefits and Perks --
Open-Book Management --
Employee Evaluations --
The Legalities of Firing --
The Exit Interview --
Creating Team Spirit --
Customer-Friendly Policies and Services --
Motivating Employees to Provide Good Customer Service --
Setting Store Policies --
Customer Convenience and Comfort --
Services beyond the Ordinary --
Evaluating Customer Service --
Can You Do It All? --
Advertising Your Shop --
Establishing an Advertising Budget --
Targeting Your Market --
Choosing the Media You Use --
Using an Advertising Agency --
Stretching Your Budget through Co-Op Advertising --
The World of Print Advertising --
Telephone Directory Advertising --
Advertising in the Store --
Direct Mail: Building a List --
Broadcast Media: Radio --
Advertising on TV --
Riding the Electronic Waves: Retailing on the Internet --
Evaluating Your Advertising --
Advertising When Sales Are Down --
Alternative Uses of Advertising --
Creative Promotion and Publicity --
Sales, Sales, Sales --
Promotional Methods and Ideas --
Special Events to Attract Customers to Your Store --
Publicity and Public Relations --
Good Works Are Good Business --
Charitable Donations: What to Give and Who to Give It To --
Fund-Raisers and Benefits --
Selling Goods That Do Good --
Environmentally Sound Retailing --
Giving Something Back --
Community Leadership --
Giving Time --
The Rewards of Giving --
Managing during Tough Times --
Crime, Disasters, and Other Crises: Insurance and Prevention --
Customers Can Be Trouble --
Personnel Woes --
When Your Business Is in Financial Trouble --
Responding to Bad Publicity --
Keeping an Upbeat Attitude --
Looking to the Future --
Riding the Wave of Success --
Small Can Be Beautiful --
Multiple Stores: Growing Your Business --
Moving On --
Life Planning Issues for Specialty Shop Owners --
Running the Mature Business --
Retailing for the Future.
Responsibility: Carol L. Schroeder.
More information:

Abstract:

Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop."--Kim Mack, Vice President, Crabtree & Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing ... Schroeder apparently has done it all, or most-and, thankfully, shes willing to share it with the rest of us!" -Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories "Everything you wanted to know about specialty retailing you can learn right here ... A must-read by all prospective owners and all key employees ... Add your own creativity and fun, and you have the formula for SUCCESS!" -Joan F. Gillman, University of Wisconsin School of Business-Madison "The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." -Bill Haefling, President, Haefling & Haefling, Inc. "If you plan to open a specialty retail store, this book is a must! ... I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" -Anne McGilvray, Anne McGilvray & Company "Carol Schroeders insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." -William E. Little Jr., Chairman, George Little Management, Inc.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/50055631> # Specialty shop retailing : how to run your own store
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "50055631" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://dewey.info/class/658.875/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/800233891#Topic/management> ; # Management
   schema:about <http://id.worldcat.org/fast/1096113> ; # Retail trade--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/800233891#Topic/almacenes_especializados_administracion> ; # Almacenes especializados--Administración
   schema:about <http://id.worldcat.org/fast/1129003> ; # Specialty stores--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/800233891#Topic/detailhandel> ; # Detailhandel
   schema:about <http://experiment.worldcat.org/entity/work/data/800233891#Topic/comercio_minorista_administracion> ; # Comercio minorista--Administración
   schema:about <http://experiment.worldcat.org/entity/work/data/800233891#Topic/kleinbedrijf> ; # Kleinbedrijf
   schema:about <http://experiment.worldcat.org/entity/work/data/800233891#Topic/specialty_stores_management> ; # Specialty stores--Management
   schema:about <http://id.loc.gov/authorities/subjects/sh85113301> ; # Retail trade--Management
   schema:bookEdition "Rev. and updated ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2002" ;
   schema:creator <http://viaf.org/viaf/305064344> ; # Carol L. Schroeder
   schema:datePublished "2002" ;
   schema:description "Market Research -- Are You Ready for Retailing? -- Is a Franchise Right for You? -- Buying an Existing Business -- Writing a Business Plan -- Selecting Your Business Format -- Setting Up a Partnership -- Financing Your Business -- Permits and Licenses -- Finding the Perfect Location -- Naming Your Store -- Developing a Logo -- Stating Your Mission -- Where to Get Help -- Time to Get Started -- Managing Your Store's Finances -- Setting Up the Cash Registers -- Will That Be Cash, Check, or Charge? -- Bookkeeping 101 -- Accounting Reports -- Working with an Accountant -- Budgets and Future Planning -- Tips for Taking Inventory -- Setting Up Your Business Office -- The Bottom Line -- Store Design -- Establishing a Design Budget -- Remodeling Your Store -- The Design Concept -- The Storefront and Entrance -- Layout -- Flooring Materials -- Wall Treatments -- Lighting -- Ceilings -- Selling on Several Levels -- Deciding What Merchandise Goes Where -- Interior Signage -- The Checkout Area -- Security Concerns -- Background Music -- Creating an Aromatic Environment -- Storage, Offices, Lounges, and Other Backstage Needs -- Merchandise Buying -- Targeting the Typical Customer -- Establishing a Buying Budget -- Where to Look for Merchandise -- What to Order -- Determining Quantities -- Buying on Consignment -- Developing Your Own Products -- Direct Importing -- Inventory Control -- Seasonal Planning -- Planning for Displays and Promotion -- Working with Sales Reps -- Buying Trips -- Credit References -- The Purchase Order Form -- Placing Purchase Orders -- Specifying Shipping Preferences -- Setting Retail Prices -- Developing Vendor Relations -- Visual Merchandising -- Checking in Merchandise -- Pricing the Merchandise -- Displaying the Merchandise -- Maintaining Good Merchandising -- Using Shop Windows Effectively -- Display Mistakes to Avoid -- Visual Merchandising in the Future -- Staffing Your Store -- Do You Need Employees? -- Being the Boss -- Hiring for Specialized Job Functions -- The Role of the Store Manager -- Appealing to a Shrinking Workforce -- Where to Find Good Employees -- The Hiring Process -- Government Forms for New Employees -- The Employment Agreement -- Training the New Employee -- The Employee Handbook -- Flexible Scheduling -- Compensating Employees -- Benefits and Perks -- Open-Book Management -- Employee Evaluations -- The Legalities of Firing -- The Exit Interview -- Creating Team Spirit -- Customer-Friendly Policies and Services -- Motivating Employees to Provide Good Customer Service -- Setting Store Policies -- Customer Convenience and Comfort -- Services beyond the Ordinary -- Evaluating Customer Service -- Can You Do It All? -- Advertising Your Shop -- Establishing an Advertising Budget -- Targeting Your Market -- Choosing the Media You Use -- Using an Advertising Agency -- Stretching Your Budget through Co-Op Advertising -- The World of Print Advertising -- Telephone Directory Advertising -- Advertising in the Store -- Direct Mail: Building a List -- Broadcast Media: Radio -- Advertising on TV -- Riding the Electronic Waves: Retailing on the Internet -- Evaluating Your Advertising -- Advertising When Sales Are Down -- Alternative Uses of Advertising -- Creative Promotion and Publicity -- Sales, Sales, Sales -- Promotional Methods and Ideas -- Special Events to Attract Customers to Your Store -- Publicity and Public Relations -- Good Works Are Good Business -- Charitable Donations: What to Give and Who to Give It To -- Fund-Raisers and Benefits -- Selling Goods That Do Good -- Environmentally Sound Retailing -- Giving Something Back -- Community Leadership -- Giving Time -- The Rewards of Giving -- Managing during Tough Times -- Crime, Disasters, and Other Crises: Insurance and Prevention -- Customers Can Be Trouble -- Personnel Woes -- When Your Business Is in Financial Trouble -- Responding to Bad Publicity -- Keeping an Upbeat Attitude -- Looking to the Future -- Riding the Wave of Success -- Small Can Be Beautiful -- Multiple Stores: Growing Your Business -- Moving On -- Life Planning Issues for Specialty Shop Owners -- Running the Mature Business -- Retailing for the Future."@en ;
   schema:description "Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop."--Kim Mack, Vice President, Crabtree & Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing ... Schroeder apparently has done it all, or most-and, thankfully, shes willing to share it with the rest of us!" -Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories "Everything you wanted to know about specialty retailing you can learn right here ... A must-read by all prospective owners and all key employees ... Add your own creativity and fun, and you have the formula for SUCCESS!" -Joan F. Gillman, University of Wisconsin School of Business-Madison "The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." -Bill Haefling, President, Haefling & Haefling, Inc. "If you plan to open a specialty retail store, this book is a must! ... I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" -Anne McGilvray, Anne McGilvray & Company "Carol Schroeders insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." -William E. Little Jr., Chairman, George Little Management, Inc."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/800233891> ;
   schema:inLanguage "en" ;
   schema:name "Specialty shop retailing : how to run your own store"@en ;
   schema:productID "50055631" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/50055631#PublicationEvent/new_york_wiley_2002> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/800233891#Agent/wiley> ; # Wiley
   schema:url <http://catdir.loc.gov/catdir/toc/wiley031/2002511443.html> ;
   schema:workExample <http://worldcat.org/isbn/9780471212645> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA2W6273> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/50055631> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/800233891#Topic/almacenes_especializados_administracion> # Almacenes especializados--Administración
    a schema:Intangible ;
   schema:name "Almacenes especializados--Administración"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/800233891#Topic/comercio_minorista_administracion> # Comercio minorista--Administración
    a schema:Intangible ;
   schema:name "Comercio minorista--Administración"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85113301> # Retail trade--Management
    a schema:Intangible ;
   schema:name "Retail trade--Management"@en ;
    .

<http://id.worldcat.org/fast/1096113> # Retail trade--Management
    a schema:Intangible ;
   schema:name "Retail trade--Management"@en ;
    .

<http://id.worldcat.org/fast/1129003> # Specialty stores--Management
    a schema:Intangible ;
   schema:name "Specialty stores--Management"@en ;
    .

<http://viaf.org/viaf/305064344> # Carol L. Schroeder
    a schema:Person ;
   schema:familyName "Schroeder" ;
   schema:givenName "Carol L." ;
   schema:name "Carol L. Schroeder" ;
    .

<http://worldcat.org/isbn/9780471212645>
    a schema:ProductModel ;
   schema:isbn "0471212644" ;
   schema:isbn "9780471212645" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.