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Spent : sex, evolution, and consumer behavior

Author: Geoffrey Miller
Publisher: New York : Viking, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Geoffrey Miller
ISBN: 9780670020621 0670020621 9780143117230 0143117238
OCLC Number: 276819187
Description: 374 pages ; 24 cm
Contents: Darwin goes to the mall --
The genius of marketing --
Why marketing is central to culture --
This is your brain on money --
The fundamental consumerist delusion --
Flaunting fitness --
Conspicuous waste, precision, and reputation --
Self-branding bodies, self-marketing minds --
The central six --
Traits that consumers flaunt and marketers ignore --
General intelligence --
Openness --
Conscientiousness --
Agreeableness --
The centrifugal soul --
The will to display --
Legalizing freedom --
Exercises for the reader.
Other Titles: Sex, evolution, and consumer behavior
Responsibility: Geoffrey Miller.
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Abstract:

Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.

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