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The sponsor : notes on a modern potentate

Author: Erik Barnouw
Publisher: New York : Oxford University Press, 1978.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.

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Document Type: Book
All Authors / Contributors: Erik Barnouw
ISBN: 0195023110 9780195023114
OCLC Number: 3168220
Description: pages cm
Responsibility: Erik Barnouw.

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