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The sponsor : notes on modern potentates

Author: Erik Barnouw
Publisher: New Brunswick, N.J. : Transaction Publishers, ©2004.
Series: Classics in communication and mass culture series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Sponsor is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and  Read more...
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Details

Document Type: Book
All Authors / Contributors: Erik Barnouw
ISBN: 0765805472 9780765805478
OCLC Number: 51983589
Description: xvi, 220 pages : illustrations ; 23 cm.
Contents: But First, This Message ... --
pt. 1. Rise --
1. On the Eve of the Sponsor --
2. The First 400 --
3. New System --
4. Monopoly Games --
5. National --
6. The Dispossessed --
7. Uprising --
8. Two Worlds --
9. Senator Truman --
10. Transition --
11. Qualms --
12. Changing the Guard --
13. Going Public --
14. Demographics --
15. Do You Agree or Disagree ...? --
pt. 2. Domain --
1. The Inner Fortress --
the "commercial" --
2. The Outer Defenses --
"entertainment" --
3. The Satrapies --
"public service" --
4. Sphere of Influence --
"culture" --
pt. 3. Prospect --
1. Problem: Success --
2. The Medium and The Biosphere --
3. The New Liberation --
4. Genie from the Tube --
5. Jobs Wanted.
Series Title: Classics in communication and mass culture series.
Responsibility: Erik Barnouw ; with a new preface by Deirdre Boyle.

Abstract:

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. This book is a study of the economic structure and ideological impact of modern broadcasting.  Read more...

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"The best critique of television since Newton Minow's 'wasteland' blast of the early 1960s." -I haven't read a more stimulating and enlightening book about television. My mind still burns under its Read more...

 
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