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The sponsored life : ads, TV, and American culture

Author: Leslie Savan
Publisher: Philadelphia : Temple University Press, 1994.
Series: Culture and the moving image.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Exposing advertising's inner workings.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Savan, Leslie.
Sponsored life.
Philadelphia : Temple University Press, 1994
(DLC) 94016530
(OCoLC)30517503
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Leslie Savan
ISBN: 9781439904909 1439904901 1566392446 9781566392440 1566392454 9781566392457
OCLC Number: 646068178
Description: 1 online resource (xi, 354 pages) : illustrations.
Contents: 1. Too cool for words --
This typeface if changing your life --
The neo-Calvinists --
Timekeeping is money --
In living B & W --
Honest engine --
Avant-hard sell --
Guess again --
The lifestyle lifestyle --
On background --
The fat lady sings --
It's the rote thing to do --
Titular head --
Listless is more --
Local anesthetic --
Bookends, pods, and piggybacks --
The sound of nine ads hyping --
Sneakers and nothingness --
Heaven can bait --
Burying messages --
2. Corporate image adjustment --
Soldiers of fortune --
Born-again Dow --
Real forced --
Mr. Liberty --
Hands down --
Touchy-Feely, Inc. --
Defense spending --
Rock of agents --
Car-nal knowledge --
Big apple --
Mass mascot --
Takeover makeover --
Anxiety calls --
Bull --
God's little agency --
The tie-ins that bind --
The brand with two brains --
Whom Ma Bell tolls --
Beam me up --
Let's face it --
Getting carded --
Gotta hack it --
3. Real problems, surreal ads --
Du pontificates --
Point of purchase --
Forget the dead babies --
Uniform standard --
Where the boycotts are --
30 seconds over Washington --
A piece of the wall --
Don't leave Romania without it --
The face of the people --
Stay Hungary --
Puff piece --
Toxic moxie --
Hawking war --
Green monsters --
War is bell --
Watts nuke? --
Ad-free ads --
In the red again --
The off-road to Rio --
4. Our bodies, our sells --
At the end of a sentence --
The new, 1985 crotch --
The sound of sexism --
A hard man is easy to find --
Wipe out --
Wild thing, I think I smell you --
Women will be gals --
Flow jobs --
The trad trade --
Cockers --
Ragtime --
Getting olayed --
Leggo my ego --
Demagaga --
Friend or faux --
Operation miscue --
Fear of buying --
Boys under the hood --
5. Shock of the hue --
Down and out on Mad Ave --
Little white lies --
Constructive engagement ring --
Cri de Coors --
Gut reaction --
Cereal rights --
Rube barbs --
Addictions and the drug war --
Shock of the hue --
Be-twixt & be-tween --
Rubber sold --
Bash & cash --
Buy-it riot --
Logo-rrhea --
Generation X-force --
6. The sponsored life --
On the rox --
Rock rolls over --
Jean pool --
Inner tube --
Desperately selling soda --
The afterschlock --
Hip hop --
TV in its underwear --
Lemon-fresh apocalypse --
Miles to go --
Modern times --
Adblisters --
TVTV --
New word order --
Everything musts go --
The ad mission --
Pop culture.
Series Title: Culture and the moving image.
Responsibility: Leslie Savan.

Abstract:

Exposing advertising's inner workings.

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