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Sponsorship : for a return on investment

Author: Guy Masterman
Publisher: Oxford ; Boston : Butterworth-Heinemann, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Masterman, Guy.
Sponsorship.
Oxford ; Boston : Butterworth-Heinemann, ©2007
(OCoLC)155675427
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Guy Masterman
ISBN: 9780080550121 0080550126
OCLC Number: 173660754
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xii, 267 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Cover; Copyright Page; Contents; List of figures; List of case studies; Acknowledgements; The Author; Introduction; Section One: Sponsorship Explained; Section Two: Rights; Section Three: Successful Sponsorship; Index.
Responsibility: Guy Masterman.

Abstract:

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal t.

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