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Sport and corporate nationalisms

Author: Michael L Silk; David L Andrews; Cheryl L Cole
Publisher: Oxford ; New York : Berg, 2005.
Series: Sport, commerce and culture.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of  Read more...
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Genre/Form: Aufsatzsammlung
Additional Physical Format: Online version:
Sport and corporate nationalisms.
Oxford ; New York : Berg, 2005
(OCoLC)607774705
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael L Silk; David L Andrews; Cheryl L Cole
ISBN: 1859737943 9781859737941 1859737994 9781859737996
OCLC Number: 56657233
Description: xi, 292 pages : illustrations ; 24 cm.
Contents: Notes on contributors --
List of tables and figures --
Corporate nationalism(s) : the spatial dimensions of sporting capital / Michael L. Silk, David L. Andrews and C.L. Cole --
Making it local? National Basketball Association expansion and English basketball subcultures / Mark Falcous and Joseph Maguire --
The making of the global sports economy : ISL, Adidas and the rise of the corporate player in world sport / Alan Tomlinson --
Sport, tribes and technology : the New Zealand All Blacks haka and the politics of identity / Steven J. Jackson and Brendan Hokowhitu --
Marketing generosity : the Avon Worldwide Fund for Women's Health and the reinvention of global corporate citizenship / Samantha King --
All-American girls? Corporatizing national identity and cultural citizenship with/in the WUSA / Michael D. Giardina and Jennifer L. Metz --
Imagining benevolence, masculinity and nation : tragedy, sport and the transnational marketplace / Mary G. McDonald --
Beyond sport : imaging and re-imaging a transnational brand / Jon Amis --
SEGA Dreamcast : national football cultures and the new Europeanism / Philip Rosson --
"Resisting" the global media oligopoly? The Canada Inc. response / Jean Harvey and Alan Law --
From Pac Bell Park to the Tokyo Dome : baseball and (inter)nationalism / Jeremy Howell --
Cultural contradictions/contradicting culture : transnational corporations and the penetration of the Chinese market / Trevor Slack, Michael L. Silk and Fan Hong --
Index.
Series Title: Sport, commerce and culture.
Responsibility: edited by Michael L. Silk, David L. Andrews and C.L. Cole.
More information:

Abstract:

Explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. This book  Read more...

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'The organisation of the collection is exemplary ... [It] addresses issues that are or certainly should be of central importance to the social scientific study of sport in the West ... One of the Read more...

 
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