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Sport brands

Author: Patrick Bouchet
Publisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2013.
Series: Sports marketing series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete  Read more...
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Document Type: Book
All Authors / Contributors: Patrick Bouchet
ISBN: 9780415532846 0415532841 9780415532853 041553285X
OCLC Number: 783167632
Description: x, 197 pages ; 24 cm.
Contents: List of figures and tables --
Preface --
Introduction --
The great variety of sport brands --
The tangible influence of sport brands --
The intangible influence of sport brands --
Subcultures, communities and sport brands --
The economic and social value of sport brands --
Sport brands'growth strategies --
Sport brands' threats --
Conclusion --
Notes --
References --
Index.
Series Title: Sports marketing series.
Responsibility: Patrick Bouchet, Dieter Hillairet and Guillaume Bodet.

Abstract:

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going.

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