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Sport business in the global marketplace

Author: Hans Westerbeek; Aaron Smith
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Sport Business in the Global Marketplace explains how sport has become a vast industry, an entrenched social institution and a robust political arena driven by the insatiable entertainment appetite of the Western world. The book examines how globalisation, the explosion of commercialism, the inexorable progress of technology and the internet, the crossover with entertainment, the nature of the economy and the impact  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Westerbeek, Hans.
Sport business in the global marketplace.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003
(DLC) 2002075498
(OCoLC)50004305
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hans Westerbeek; Aaron Smith
ISBN: 9780230598898 0230598897 1283189992 9781283189996
OCLC Number: 742350525
Description: 1 online resource (xiv, 240 pages) : illustrations
Contents: Ch. 1. S-commerce: Facing the future of sport business --
Ch. 2. Bums on seats: the social phenomenon of sport --
Ch. 3. Putting sport on the map: the structure of global sport --
Ch. 4. Business or pleasure: the commercialisation of sport --
Ch. 5. Self-service: sport and the services economy --
Ch. 6. In the spider's web: the internet and competitive advantage in Global Sport --
Ch. 7. Speaking in tongues: global sport marketing across cultures --
Ch. 8. Sport trek: future sport business in the global marketplace --
Epilogue: brilliant orange finally go all the way!
Responsibility: Hans Westerbeek and Aaron Smith ; foreword by Kevin Roberts.

Abstract:

Sport Business in the Global Marketplace explains how sport has become a vast industry, an entrenched social institution and a robust political arena driven by the insatiable entertainment appetite of the Western world. The book examines how globalisation, the explosion of commercialism, the inexorable progress of technology and the internet, the crossover with entertainment, the nature of the economy and the impact of culture, all affect the future of sport. The authors argue the existence of six dominant sport societies, and they present four future sport scenarios: Virtuous, Vicious, Regional and Cultural Sport Globalisation. Sport Business in the Global Marketplace should be on the bookshelf of every sport manager and sport entrepreneur. It reveals opportunities and offers a road map directing readers to business success in sport.

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