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Sport management

Author: Karen Bill
Publisher: Exeter [England] : Learning Matters, 2009.
Series: Active learning in sport.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sport management.
Exeter [England] : Learning Matters, 2009
(DLC) 2009502093
(OCoLC)295002753
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Karen Bill
ISBN: 9781844458288 1844458288 1282484621 9781282484627
OCLC Number: 777400406
Description: 1 online resource (xii, 244 pages) : illustrations.
Contents: Prelims --
1. Introduction --
2. An overview of sport management --
3. Enhancing graduate employability in sport --
4. Sports marketing --
5. Financial accountability in sports organisations --
6. Strategic management --
7. Human resource management --
8. Planning, monitoring, controlling and evaluating sports organisations --
9. Sports entrepreneurship --
10. Risk management and the sport manager --
11. Sports development --
12. Managing events --
13. Funding, investment and sponsorship in sport 14. Sport and the law --
15. Sustainability for sports management.
Series Title: Active learning in sport.
Responsibility: edited by Karen Bill.

Abstract:

The most learner-friendly introduction to sport management ever published for students in higher education.  Read more...

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It is an excellent book for undergraduate study, very contemporary and perfect for UK based students. (Lecturer, University of Glamorgan.)

 
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