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Sport marketing : managing the exchange process

Author: George R Milne; Mark A McDonald
Publisher: Sudbury, Mass. : Jones and Bartlett, ©1999.
Edition/Format:   eBook : EnglishView all editions and formats
Database:WorldCat
Summary:

This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Milne, George R.
Sport marketing.
Sudbury, Mass. : Jones and Bartlett, ©1999
(DLC) 98040345
(OCoLC)39765452
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: George R Milne; Mark A McDonald
ISBN: 058521266X 9780585212661
OCLC Number: 44956701
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xi, 169 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Responsibility: George R. Milne, Mark A. McDonald.

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Linked Data


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