zum Inhalt wechseln
Sport marketing Titelvorschau
SchließenTitelvorschau
Prüfung…

Sport marketing

Verfasser/in: Bernard James Mullin; Stephen Hardy; William Anthony Sutton
Verlag: Champaign, IL : Human Kinetics, ©2000.
Ausgabe/Format   Print book : Englisch : 2nd edAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Bewertung:

(noch nicht bewertet) 0 mit Rezensionen - Verfassen Sie als Erste eine Rezension.

Themen
Ähnliche Titel

 

Exemplar ausleihen

&AllPage.SpinnerRetrieving; Suche nach Bibliotheken, die diesen Titel besitzen ...

Details

Dokumenttyp: Buch
Alle Autoren: Bernard James Mullin; Stephen Hardy; William Anthony Sutton
ISBN: 0880118776 9780880118774
OCLC-Nummer: 41991405
Beschreibung: xiv, 441 pages : illustrations ; 29 cm
Inhalt: The Special Nature of Sport Marketing --
Sports Go Global; So Does the Competition --
Another Golden Age of Sport? --
A Troubled Golden Age --
Sport Marketing Defined --
Marketing Myopia in Sport --
Some Signs of Promise --
The Uniqueness of Sport: Product, Market, Finance, and Promotion --
The Changing Shape of the Sport Industry --
Marketing Management in Sport: An Overview --
Sport Strategy Is More Than Locker-Room Talk --
Implementing a Sport Marketing Program: Strategy and Tactics Equal the Game Plan --
The SWOT Analysis --
After the SWOT Analysis --
Coordinating the Marketing Effort --
Studies of Sport Consumers --
Types of Sport Consumer Studies --
Reading Sport Consumer Studies --
Wrap-Up --
Perspectives in Sport Consumer Behavior --
Socialization, Involvement, and Commitment --
Environmental Factors --
Individual Factors --
Decision Making for Sport Involvement --
The Role of Research in Sport Marketing --
An Information-Based Approach to Marketing Sport --
Characteristics of an Ideal Marketing Information System --
Data Sources for a Marketing Information System --
Common Problems in Sport Marketing Research --
Analyzing Survey Data --
Market Segmentation --
What Is Marketing Segmentation? --
Four Bases of Segmentation --
The Sport Product --
What Is the Sport Product? --
The Sport Product: Its Core and Extensions --
Key Issues: Differentiation, Development, Positioning, Branding --
Licensed and Branded Merchandise --
What Is a Licensed Product? --
What Makes Licensing Work? --
Licensed-Product Revenues.
Verfasserangabe: Bernard J. Mullin, Stephen Hardy, William A. Sutton.

Abstract:

This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

Rezensionen

Nutzer-Rezensionen
Suche nach GoodReads-Rezensionen
Suche nach DOGObooks-Rezensionen…

Tags

Alle Nutzer-Tags (4)

Anzeige der beliebtesten Schlagwörter als: Schlagwortliste | Tag Cloud

Ähnliche Titel

Verwandte Themen:(4)

Nutzerlisten mit diesen Titeln (3)

Anfrage bestätigen

Sie haben diesen Titel bereits angefordert. Wenn Sie trotzdem fortfahren möchten, klicken Sie auf OK.

Verlinkung


Primary Entity

<http://www.worldcat.org/oclc/41991405> # Sport marketing
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "41991405" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/20089514#Place/champaign_il> ; # Champaign, IL
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/20089514#Topic/strategische_planning> ; # Strategische planning
    schema:about <http://experiment.worldcat.org/entity/work/data/20089514#Topic/sport> ; # Sport
    schema:about <http://id.loc.gov/authorities/subjects/sh2010114553> ; # Sports--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/20089514#Topic/marketing> ; # Marketing
    schema:about <http://dewey.info/class/796.0698/e21/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/20089514#Topic/sports_marketing> ; # Sports--Marketing
    schema:about <http://id.worldcat.org/fast/1130476> ; # Sports--Marketing
    schema:bookEdition "2nd ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/116286135> ; # William Anthony Sutton
    schema:contributor <http://experiment.worldcat.org/entity/work/data/20089514#Person/hardy_stephen_1948> ; # Stephen Hardy
    schema:copyrightYear "2000" ;
    schema:creator <http://viaf.org/viaf/36472608> ; # Bernard James Mullin
    schema:datePublished "2000" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/20089514> ;
    schema:inLanguage "en" ;
    schema:name "Sport marketing"@en ;
    schema:productID "41991405" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/41991405#PublicationEvent/champaign_il_human_kinetics_2000> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/20089514#Agent/human_kinetics> ; # Human Kinetics
    schema:workExample <http://worldcat.org/isbn/9780880118774> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA031751> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/41991405> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/20089514#Agent/human_kinetics> # Human Kinetics
    a bgn:Agent ;
    schema:name "Human Kinetics" ;
    .

<http://experiment.worldcat.org/entity/work/data/20089514#Person/hardy_stephen_1948> # Stephen Hardy
    a schema:Person ;
    schema:birthDate "1948" ;
    schema:familyName "Hardy" ;
    schema:givenName "Stephen" ;
    schema:name "Stephen Hardy" ;
    .

<http://experiment.worldcat.org/entity/work/data/20089514#Place/champaign_il> # Champaign, IL
    a schema:Place ;
    schema:name "Champaign, IL" ;
    .

<http://experiment.worldcat.org/entity/work/data/20089514#Topic/sports_marketing> # Sports--Marketing
    a schema:Intangible ;
    schema:name "Sports--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/20089514#Topic/strategische_planning> # Strategische planning
    a schema:Intangible ;
    schema:name "Strategische planning"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010114553> # Sports--Marketing
    a schema:Intangible ;
    schema:name "Sports--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1130476> # Sports--Marketing
    a schema:Intangible ;
    schema:name "Sports--Marketing"@en ;
    .

<http://viaf.org/viaf/116286135> # William Anthony Sutton
    a schema:Person ;
    schema:birthDate "1951" ;
    schema:familyName "Sutton" ;
    schema:givenName "William Anthony" ;
    schema:name "William Anthony Sutton" ;
    .

<http://viaf.org/viaf/36472608> # Bernard James Mullin
    a schema:Person ;
    schema:familyName "Mullin" ;
    schema:givenName "Bernard James" ;
    schema:name "Bernard James Mullin" ;
    .

<http://worldcat.org/isbn/9780880118774>
    a schema:ProductModel ;
    schema:isbn "0880118776" ;
    schema:isbn "9780880118774" ;
    .


Content-negotiable representations

Fenster schließen

Bitte in WorldCat einloggen 

Sie haben kein Konto? Sie können sehr einfach ein kostenloses Konto anlegen,.