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The sports event management and marketing playbook

Author: Frank Supovitz
Publisher: Hoboken, N.J. : J. Wiley & Sons, ©2005.
Series: Wiley event management series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports  Read more...
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Additional Physical Format: Online version:
Supovitz, Frank.
Sports event management and marketing playbook.
Hoboken, N.J. : J. Wiley & Sons, ©2005
(OCoLC)607629452
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Frank Supovitz
ISBN: 0471460079 9780471460077 9781118244111 1118244117
OCLC Number: 54373031
Description: xviii, 478 pages : illustrations ; 25 cm.
Contents: Defining and developing objectives, strategies and tactics --
Identify costs --
Identifying revenue streams --
Soliciting and selecting host cities and venues --
Starting the clock on the sports event planning process --
Understanding the sports event-sponsor relationship --
Teaming with sponsors --
Maximizing and servicing the media partnership --
Activating the sports event marketing plan --
Engaging the community --
Accommodating and managing guests --
Presenting your event --
Working with broadcasters --
Managing for the unexpected --
Reviewing the game tapes.
Series Title: Wiley event management series.
Responsibility: Frank Supovitz.
More information:

Abstract:

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and  Read more...

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