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Sports Fundraising : Dynamic Methods for Schools, Universities and Youth Sport Organizations.

Author: David J J Kelley
Publisher: Hoboken : Taylor and Francis, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kelley, David J J.
Sports Fundraising : Dynamic Methods for Schools, Universities and Youth Sport Organizations.
Hoboken : Taylor and Francis, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David J J Kelley
ISBN: 9781136456282 1136456287
OCLC Number: 804662391
Notes: Data Mining and Predictive Analytics in Higher Education Advancement and Practical Applications.
Description: 1 online resource (219 pages)
Contents: Front Cover; Sports Fundraising; Copyright Page; Contents; List of figures; Preface; Acknowledgements; 1. Sports Fundraising: Challenges and Prerequisites; Introduction; Challenges at the Youth Sport Level; Challenges at the Interscholastic Level; Challenges at the Intercollegiate Level; Fundraising Prerequisites; Further Reading; Application/Skill Building Exercise; 2. Fundraising Organization; Why Schools Need Booster Clubs; Booster Club Organizational Hierarchy; The Importance of Proper Oversight; Gender Equity; Further Reading; Application/Skill Building Exercise. 3. Personal Skill Set Development In FundraisingPersonal Characteristics; Skill Acquisition; Practical Applications; Further Reading; Application/Skill Building Exercise; 4. Dynamic Fundraising Essentials and Principles; Fundraising Fundamentals and the Rosso LAI Principle; The Fundraising Cycle; The 90-10 Principle; Further Reading; Application/Skill Building Exercise; 5. Intercollegiate Relationship Cultivation and Stewardship in Fundraising; Organizational Characteristics of Intercollegiate Booster Clubs; The Return on Investment Orientation; The Three Types: Annual, Major and Principal. Capital Campaigns and EndowmentsFeasibility Studies; Further Reading; Application/Skill Building Exercise; 6. Youth and Interscholastic Relationship Cultivation and Stewardship; Boosters and Contemporary Fundraising Dynamics; Identifying and Managing Quid Pro Quo Strategies; Developing Cooperative Youth Sport and Interscholastic Programs; Corporate Sponsorships and Third-Party Marketing Agencies; Alumni Outreach Strategies; Further Reading; Application/Skill Building Exercise; 7. Leveraging Points of Sale and Profit-Making for Fundraising Success; Attendance and Ticket Sale Revenue. The Concessions IndustryIntellectual Property and Licensed Merchandising Programs; Royalty Calculation and Management; How Maximizing Points of Sale Influences Fundraising; Further Reading; Application/Skill Building Exercise; 8. Working With Diverse Constituencies: Cultivation Strategies and Essential Resources; Organizing Constituencies and Requisite Resources; Cultivation Strategies and Prospect Management Systems; The Donor Focused Orientation and Gender Differences; Further Reading; Application/Skill Building Exercise. 9. Youth/Interscholastic Grantsmanship Opportunities and Approaches for SuccessLocating and Categorizing Grant Opportunities; Corporate Granting Agencies and Foundations; Sports-related Granting Agencies and Foundations; Developing a Grant Proposal Format and Strategy; Fundamental Grant-writing Advice; Essential Grant Information Resources; Further Reading; Application/Skill Building Exercise; 10. The Future of Sports Fundraising: Data-Driven Methodologies and Curriculum Development in Higher Education; Data Mining; Predictive Analytics.

Abstract:

Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introd.

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'Kelley's book, Sports Fundraising, provides a concise and well-organized explanation of principles, models, techniques, and challenges in sport fundraising. Interesting skill building activities are Read more...

 
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