skip to content
Sports marketing : a strategic perspective Preview this item
ClosePreview this item
Checking...

Sports marketing : a strategic perspective

Author: Matthew D Shank; Mark R Lyberger
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2015. ©2015
Edition/Format:   Print book : English : 5th editionView all editions and formats
Database:WorldCat
Summary:
"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Matthew D Shank; Mark R Lyberger
ISBN: 9781138015951 1138015954 9781138015968 1138015962
OCLC Number: 881406946
Description: xxxii, 669 pages : illustrations ; 26 cm
Contents: pt. 1. Contingency framework for strategic sports --
pt. 2. Planning for market selection decisions --
pt. 3. Planning the sports marketing mix --
pt. 4. Implementing and controlling the strategic sports marketing process.
Responsibility: Matthew D. Shank and Mark R. Lyberger.
More information:

Abstract:

"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice"--

Reviews

Editorial reviews

Publisher Synopsis

"This book equips communication professionals with a valuable yet cost-efficient resource that blends theoretical and pragmatic principles...communication professionals should consider sport Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/881406946> # Sports marketing : a strategic perspective
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "881406946" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_&_recreation_general> ; # SPORTS & RECREATION--General
   schema:about <http://experiment.worldcat.org/entity/work/data/872380#Topic/marketing_strategique> ; # Marketing stratégique
   schema:about <http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_united_states_marketing> ; # Sports--United States--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/872380#Topic/business_&_economics_marketing_general> ; # BUSINESS & ECONOMICS--Marketing--General
   schema:about <http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_economic_aspects> ; # Sports--Economic aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_economic_aspects_united_states> ; # Sports--Economic aspects--United States
   schema:about <http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_marketing> ; # Sports--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_&_recreation_business_aspects> ; # SPORTS & RECREATION--Business Aspects
   schema:about <http://dewey.info/class/796.0688/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/872380#Place/united_states> ; # United States.
   schema:author <http://experiment.worldcat.org/entity/work/data/872380#Person/lyberger_mark_r> ; # Mark R. Lyberger
   schema:author <http://experiment.worldcat.org/entity/work/data/872380#Person/shank_matthew_d> ; # Matthew D. Shank
   schema:bookEdition "5th edition." ;
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2015" ;
   schema:datePublished "2015" ;
   schema:description ""Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice"--"@en ;
   schema:description "pt. 1. Contingency framework for strategic sports -- pt. 2. Planning for market selection decisions -- pt. 3. Planning the sports marketing mix -- pt. 4. Implementing and controlling the strategic sports marketing process."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/872380> ;
   schema:inLanguage "en" ;
   schema:name "Sports marketing : a strategic perspective"@en ;
   schema:productID "881406946" ;
   schema:workExample <http://worldcat.org/isbn/9781138015951> ;
   schema:workExample <http://worldcat.org/isbn/9781138015968> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB4B9540> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB4C1154> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/881406946> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/872380#Person/lyberger_mark_r> # Mark R. Lyberger
    a schema:Person ;
   schema:familyName "Lyberger" ;
   schema:givenName "Mark R." ;
   schema:name "Mark R. Lyberger" ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Person/shank_matthew_d> # Matthew D. Shank
    a schema:Person ;
   schema:familyName "Shank" ;
   schema:givenName "Matthew D." ;
   schema:name "Matthew D. Shank" ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Place/united_states> # United States.
    a schema:Place ;
   schema:name "United States." ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Topic/business_&_economics_marketing_general> # BUSINESS & ECONOMICS--Marketing--General
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Marketing--General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Topic/marketing_strategique> # Marketing stratégique
    a schema:Intangible ;
   schema:name "Marketing stratégique"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_&_recreation_business_aspects> # SPORTS & RECREATION--Business Aspects
    a schema:Intangible ;
   schema:name "SPORTS & RECREATION--Business Aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_&_recreation_general> # SPORTS & RECREATION--General
    a schema:Intangible ;
   schema:name "SPORTS & RECREATION--General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_economic_aspects> # Sports--Economic aspects
    a schema:Intangible ;
   schema:name "Sports--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_economic_aspects_united_states> # Sports--Economic aspects--United States
    a schema:Intangible ;
   schema:name "Sports--Economic aspects--United States"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_marketing> # Sports--Marketing
    a schema:Intangible ;
   schema:name "Sports--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/872380#Topic/sports_united_states_marketing> # Sports--United States--Marketing
    a schema:Intangible ;
   schema:name "Sports--United States--Marketing"@en ;
    .

<http://worldcat.org/isbn/9781138015951>
    a schema:ProductModel ;
   schema:isbn "1138015954" ;
   schema:isbn "9781138015951" ;
    .

<http://worldcat.org/isbn/9781138015968>
    a schema:ProductModel ;
   schema:isbn "1138015962" ;
   schema:isbn "9781138015968" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.