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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/68711948 Title: Sports marketing Author: Sam Fullerton Publisher: Boston : McGraw-Hill/Irwin, ©2007. ISBN/ISSN: 007312821X 9780073128214 9780071106580 0071106588 OCLC:68711948

  
  

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Sports marketing

Author:	Sam Fullerton
Publisher:	Boston : McGraw-Hill/Irwin, ©2007.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Helps readers gain an understanding of how to apply marketing strategies and tactics within the sports marketing environment. This title presents the discipline of sports marketing in two perspectives. It also looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing.  Read more...
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