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Sports marketing

저자: Sam Fullerton
출판사: Boston : McGraw-Hill/Irwin, ©2007.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:

Helps readers gain an understanding of how to apply marketing strategies and tactics within the sports marketing environment. This title presents the discipline of sports marketing in two  더 읽기…

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상세정보

자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Sam Fullerton
ISBN: 007312821X 9780073128214 9780071106580 0071106588
OCLC 번호: 68711948
설명: xvi, 480 p. : ill. ; 27 cm.
내용: Introduction to sports marketing --
Marketing through sports --
Introduction to sponsorship --
Sponsorship objectives and components --
The sponsorship commitment: resources and duration --
Ambush marketing --
Leveraging --
Developing and selling the sponsorship proposal --
Pre-event evaluation --
Postevent evaluation --
Sponsorship foundation and failure --
Endorsements --
Venue naming rights --
Licensing --
Segmentation of the sports market --
Product decisions in sports marketing --
Distribution decisions in sports marketing --
Pricing decisions in sports marketing --
Developing a promotional strategy for the marketing of sports products --
Relationship marketing in the business of sports --
The role of the technology in sports marketing --
Controversial issues in sports marketing.
책임: Sam Fullerton.
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