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Spots : the popular art of American television commercials

Author: Bruce D Kurtz
Publisher: [1977]
Edition/Format:   Video : Videocassette : U-matic   Archival Material   Visual material : EnglishView all editions and formats
Publication:Long Beach Museum of Art Video Archive, circa 1970-2000.
Database:WorldCat
Summary:
This piece contains a selection of more than twenty television commercials and interviews with four directors. Kurtz analyzes the TV "spot" both as a visual medium with its own unique aesthetic, and in terms of the cultural values and mythologies that it reflects and perpetuates.
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Genre/Form: Video art
Videotapes
Interviews
Named Person: Elbert Budin; Michael Cuesta; Rick Levine; Dan Nichols
Material Type: Videorecording
Document Type: Visual material, Archival Material
All Authors / Contributors: Bruce D Kurtz
OCLC Number: 417016912
Notes: Title from label.
Copyright notice on label: Arts Communications Corp. ; 1977.
Performer(s): Interviews with: Elbert Budin, Mike Cuesta, Rick Levine and Dan Nichols.
Description: 1 videocassette of 1 (U-Matic) (61 min.) : sd., col. ; 3/4 in. original.
Responsibility: by Bruce Kurtz.

Abstract:

This piece contains a selection of more than twenty television commercials and interviews with four directors. Kurtz analyzes the TV "spot" both as a visual medium with its own unique aesthetic, and in terms of the cultural values and mythologies that it reflects and perpetuates.

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