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The spread of yield management practices : the need for systematic approches

Publisher: Heidelberg ; New York : Physica-Verlag, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial  Read more...
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Genre/Form: case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
ISBN: 9783790815825 3790815829
OCLC Number: 66391941
Description: xvi, 153 pages : illustrations ; 24 cm
Contents: pt. I. Some strategic aspects of a YMS implementation --
Yield management in advanced systems of hotel management / Fabiola Sfodera --
How to yield value : the Janus perspective / Brian Parry and David McCaskey --
Human issues and the introduction of a yield management system : a case study of a 4* chain hotel / Bob Brotherton and Rebecca Turner --
Yield management and trust : the effect of variable pricing on consumer trust in a restaurant brand / Una McMahon Beattie, Adrian Palmer, Patrick McCole and Anthony Ingold --
Controlling the yield management process in the hospitality business / Paolo Desinano, Maria Stella Minuti and Emanuela Schiaffella --
--
pt. II. Yield management : new applications --
Revenue management in visitor attractions : a case study of the EcoTech Centre, Swaffham, New York / Julian Hoseason --
Revenue management in the restaurant sector / Charlotte R. Rassing --
Revenue management and food service businesses : the case of Italy / Emanuela Schiaffella --
Recent events, challenges and options in revenue management / Paolo Desinano --
--
pt. III. Information instruments for a YMS in the hospitality industry --
Microsoft Fidelio : Opus 2 overview / Opus 2 Revue Technologies --
e-yield technical brief / IDeaS Inc., Integrated Decisions and Systems.
Responsibility: Fabiola Sfodera. (editor).
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Abstract:

In the same way, however, a deeper knowledge of the processes of the clientele's choice, acquisition and consumption permits the formulation of increasingly accurate forecasts of their behaviour and  Read more...

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