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Spreadable media : creating value and meaning in a networked culture

Author: Henry Jenkins; Sam Ford; Joshua Green
Publisher: New York : New York University Press, ©2013.
Series: Postmillennial pop.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life

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Document Type: Book
All Authors / Contributors: Henry Jenkins; Sam Ford; Joshua Green
ISBN: 9780814743508 0814743501 9780814743515 081474351X 9780814743904 0814743900
OCLC Number: 828037512
Description: xv, 331 pages ; 24 cm.
Contents: Where Web 2.0 went wrong --
Reappraising the residual --
The value of media engagement --
What constitutes meaningful participation? --
Designing for spreadability --
Courting supporters for independent media --
Thinking transnationally.
Series Title: Postmillennial pop.
Responsibility: Henry Jenkins, Sam Ford, & Joshua Green.

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"Spreadable Media is an essential read for anyone who wants to understand how media works today."-Deep Media "Finally, a way of framing modern media creation and consumption that actually reflects Read more...

 
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