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Squeezed : what you don't know about orange juice

Author: Alissa Hamilton
Publisher: New Haven : Yale University Press, ©2009.
Series: Yale agrarian studies.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
From the publisher. Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we don't know the real reasons behind OJ's popularity or understand the processes by which the juice is produced? In this  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Alissa Hamilton
ISBN: 9780300124712 0300124716 9780300164558 0300164556
OCLC Number: 262432340
Description: xxvii, 247 pages, [8] pages of plates : illustrations ; 22 cm.
Contents: The seeds of Florida's sunshine tree --
The twentieth-century squeeze --
The power of promotion --
Introducing the FDA standard of identity --
Capturing the interest of the orange juice consumer --
Regulating knowledge: the case of pasteurized orange juice --
Regulating misleading orange juice labeling --
Regulating content --
Regulating the essence of orange juice --
Processed orange juice hits Florida --
NFC orange juice pours into the nation --
The orange juice wars --
Fabricating fresh --
Moving beyond the standard of identity --
Pleasing Mrs. Smith --
Where to? --
Orange juice speaks volumes --
The right fight.
Series Title: Yale agrarian studies.
Responsibility: Alissa Hamilton.

Abstract:

Explores the history of orange juice. This book describes the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth  Read more...

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." . . reveals that orange juice, with its image as a natural Florida product . . . is often shipped from South America. . . . Consumers have a right to know what they're consuming . . . and that is Read more...

 
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