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Squeezed : what you don't know about orange juice

Author: Alissa Hamilton
Publisher: New Haven : Yale University Press, ©2009.
Series: Yale agrarian studies.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Explores the history of orange juice. This book describes the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth  Read more...

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Genre/Form: History
Document Type: Book
All Authors / Contributors: Alissa Hamilton
ISBN: 9780300124712 0300124716 9780300164558 0300164556
OCLC Number: 262432340
Description: xxvii, 247 p., [8] p. of plates : ill. ; 22 cm.
Contents: The seeds of Florida's sunshine tree --
The twentieth-century squeeze --
The power of promotion --
Introducing the FDA standard of identity --
Capturing the interest of the orange juice consumer --
Regulating knowledge: the case of pasteurized orange juice --
Regulating misleading orange juice labeling --
Regulating content --
Regulating the essence of orange juice --
Processed orange juice hits Florida --
NFC orange juice pours into the nation --
The orange juice wars --
Fabricating fresh --
Moving beyond the standard of identity --
Pleasing Mrs. Smith --
Where to? --
Orange juice speaks volumes --
The right fight.
Series Title: Yale agrarian studies.
Responsibility: Alissa Hamilton.

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." . . reveals that orange juice, with its image as a natural Florida product . . . is often shipped from South America. . . . Consumers have a right to know what they're consuming . . . and that is Read more...

 
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