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StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding

Author: Frank G Kurzhals
Publisher: Hamburg : Murmann, 2007.
Edition/Format:   Print book : German : 1. AuflView all editions and formats
Database:WorldCat
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: Frank G Kurzhals
ISBN: 9783867740142 3867740143
OCLC Number: 188101191
Description: 125 S. : ill., graph. Darst. ; 23 cm.
Other Titles: Stadt, Land, Marke
Responsibility: hrsg. von Frank G. Kurzhals und Christian Langer. [Mit Beitr. von Norbert Walter-Borjans ...].
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