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Standard of living : the measure of the middle class in modern America

Author: Marina Moskowitz
Publisher: Baltimore : Johns Hopkins University Press, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In Standard of Living, Marina Moskowitz focuses on the relationship between middle-class identity and material culture through four case studies. In one, she examines the incorporation of silverplate flatware into the daily rituals of American life. Mass production made this former luxury item affordable, while advertising, etiquette books, and home advice columns stressed its value as a family heirloom and  Read more...
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Genre/Form: History
Additional Physical Format: Online version:
Moskowitz, Marina, 1968-
Standard of living.
Baltimore : Johns Hopkins University Press, 2004
(OCoLC)651924935
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marina Moskowitz
ISBN: 0801879477 9780801879470
OCLC Number: 54024002
Notes: Based on the author's thesis.
Description: xii, 300 pages : illustrations ; 24 cm
Contents: Introduction: The standard of living --
The standard of etiquette --
The standard of health and decency --
The standard of investment --
The standard of management --
Conclusion: The standard of living, revisited.
Responsibility: Marina Moskowitz.
More information:

Abstract:

"In Standard of Living, Marina Moskowitz focuses on the relationship between middle-class identity and material culture through four case studies. In one, she examines the incorporation of silverplate flatware into the daily rituals of American life. Mass production made this former luxury item affordable, while advertising, etiquette books, and home advice columns stressed its value as a family heirloom and confirmed its place in the middle-class dining room. Moskowitz then turns her attention to bathroom fixtures, the proliferation of indoor sanitation, and a hygiene industry equally interested in profits and public health. Home ownership contributed an essential element of this standard, and Moskowitz next charts the mail-order home industry, which sold not just kit houses but also the very idea of owning a home. Concluding with a look at zoning and urban planning as means of fostering and protecting the standard of living for whole communities, this book offers important evidence of and fresh insights into the history of the American middle class."--Jacket.

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