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Starbucked : a double tall tale of caffeine, commerce, and culture

Author: Taylor Clark
Publisher: New York : Little, Brown, 2007.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. Journalist Clark provides an objective, meticulously  Read more...
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Genre/Form: Case studies
Cas, Études de
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Taylor Clark
ISBN: 9780316013482 031601348X
OCLC Number: 122291711
Description: 297 pages ; 25 cm
Contents: Introduction: The experiment --
The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan --
Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies --
Epilogue: The last drop.
Responsibility: Taylor Clark.
More information:

Abstract:

The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. Journalist Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers and Hollywood trendsetters, Clark explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.--From publisher description.

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