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|All Authors / Contributors:||
|ISBN:||9780313364587 0313364583 9780313364594 0313364591|
|Description:||xiv, 154 p. : ill. ; 25 cm.|
|Contents:||Origins and history of Starbucks --
The founders and early management team --
Strategies and innovations : the coffee culture --
Guiding principles and coffee social responsibility --
How Starbucks moved ahead of the competition --
Financial results and Starbucks leadership --
Controversy and coffee competition --
Transition and future prospects.
|Series Title:||Corporations that changed the world.|
"From a single retail outlet in 1971, Starbucks has expanded to 47 countries. This overview for students in high school and up recounts the history of the coffeehouse leviathan and the roles played