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Starbucks

Author: Marie Bussing-Burks
Publisher: Santa Barbara, Calif. : Greenwood Press, ©2009.
Series: Corporations that changed the world.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Discusses the origins, development, and successes of Starbucks, as well as the corporation's strategies, innovations, and impact on society and the coffee industry; and includes a time line.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Marie Bussing-Burks
ISBN: 9780313364587 0313364583 9780313364594 0313364591
OCLC Number: 370387911
Description: xiv, 154 pages : illustrations ; 25 cm.
Contents: Origins and history of Starbucks --
The founders and early management team --
Strategies and innovations : the coffee culture --
Guiding principles and coffee social responsibility --
How Starbucks moved ahead of the competition --
Financial results and Starbucks leadership --
Controversy and coffee competition --
Transition and future prospects.
Series Title: Corporations that changed the world.
Responsibility: Marie Bussing-Burks.

Abstract:

Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.  Read more...

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"From a single retail outlet in 1971, Starbucks has expanded to 47 countries. This overview for students in high school and up recounts the history of the coffeehouse leviathan and the roles played Read more...

 
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