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Starbucks

Author: Marie Bussing-Burks
Publisher: Santa Barbara, Calif. : Greenwood Press, ©2009.
Series: Corporations that changed the world.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over 10 billion in sales in 2008.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bussing-Burks, Marie, 1958-
Starbucks.
Santa Barbara, Calif. : Greenwood Press, c2009
(DLC) 2009022276
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marie Bussing-Burks
ISBN: 0313364591 9780313364594
OCLC Number: 470259182
Description: 1 online resource (xiv, 154 p.) : ill.
Contents: Origins and history of Starbucks --
The founders and early management team --
Strategies and innovations : the coffee culture --
Guiding principles and coffee social responsibility --
How Starbucks moved ahead of the competition --
Financial results and Starbucks leadership --
Controversy and coffee competition --
Transition and future prospects.
Series Title: Corporations that changed the world.
Responsibility: Marie Bussing-Burks.

Abstract:

Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.  Read more...

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"From a single retail outlet in 1971, Starbucks has expanded to 47 countries. This overview for students in high school and up recounts the history of the coffeehouse leviathan and the roles played Read more...

 
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