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Start and run a greeting cards business : lots of practical advice to help you build an exciting and profitable business

Author: Elizabeth White
Publisher: Oxford : How To Books, 2011.
Series: Small business start-ups
Edition/Format:   Print book : English : 2nd ed
Summary:

Making and selling greeting cards is a brilliant way to for a creative person to start a business, and it doesn't require tons of up-front capital! Covering everything from writing a business plan  Read more...

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Genre/Form: Nonfiction
Document Type: Book
All Authors / Contributors: Elizabeth White
ISBN: 9781845284152 1845284151
OCLC Number: 701552849
Notes: Previous edition: published as Starting & running a greeting cards business. 2008.
Description: xv, 223 pages ; 25 cm.
Contents: What type of card business? --
Handmade cards --
Printed cards --
Designing cards --
Art and photographic cards --
Starting a business --
Writing a business plan --
Money matters --
Pricing and paperwork --
Marketing --
Presentation, packaging and display --
Getting publicity --
Selling to retailers --
Craft fairs and markets --
Selling at trade fairs --
Alternative ways of selling --
Selling skills --
Networking --
The environment --
Copyrighting and licensing.
Series Title: Small business start-ups
Responsibility: Elizabeth White.

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'Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. Read more...

 
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