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Start me up! : the no-business-plan business plan

Author: Ebong Eka
Publisher: Pompton Plains, NJ : Career Press, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
There are four major pitfalls that business owners experience that inevitably lead to failure: structure, strategy, systems, and sales. Eka provides strategies to avoid those pitfalls and gives you the powerful ideas you need to build your thriving business.
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Document Type: Book
All Authors / Contributors: Ebong Eka
ISBN: 9781601633057 160163305X
OCLC Number: 852832909
Description: 224 pages ; 23 cm
Contents: Fears & doubts --
Invention vs. innovation --
Small business pitfalls --
Four s's : structure --
Pain points (aspirin vs. vitamin) --
Idea hierarchy model --
Niche --
How become an expert in your niche --
Elevator pitch --
Entity structure --
Tax issues --
Four S's : strategy --
pricing --
Know your numbers --
Customer market fit --
Fours S's systems --
Websites --
Raising money --
Four S's : sales --
Getting your first customer --
Content marketing / Storytelling --
Social media marketing --
Facebook --
Linkedin --
Youtube --
Twitter --
Google+ --
Social media tools --
Social media techniques --
Email marketing --
Index --
About the author.
Responsibility: by Ebong Eka.

Abstract:

There are four major pitfalls that business owners experience that inevitably lead to failure: structure, strategy, systems, and sales. Eka provides strategies to avoid those pitfalls and gives you the powerful ideas you need to build your thriving business.

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