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Start-up : a practical guide to starting and running a new business

Author: Tom Harris
Publisher: Cham : Springer Science and Business Media : Springer, [2018] ©2018
Edition/Format:   eBook : Document : English : Second edition
Summary:
This guide for aspiring entrepreneurs offers a one-stop-shop for people with a bright idea but little business experience. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
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Genre/Form: Electronic books
Additional Physical Format: (OCoLC)1037808764
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Harris
ISBN: 9783319945477 3319945475
OCLC Number: 1048255308
Description: 1 online resource.
Contents: Intro; Acknowledgements; Contents; 1: Introduction; 2: How Good Is Your Idea?; 2.1 A Stable Platform; 2.2 Industries and Markets; 2.3 Analysing the Market; What Problem Are You Going to Solve?; Talking to Customers; Why Will They Buy from You?; How Will the Customerś Behaviour Change?; What Sort of Business Do You Want?; Where Are Your Customers and How Many Are There?; How Is the Market Size Changing?; How Valid Is Your Data?; What Trends Are Likely to Affect Your Business?; What Other Sectors Could Be Exploited?; 2.4 Analysing the Industry; How Easy Will It Be to Enter the Market? What Power Do Your Suppliers Have Over You?What Power Do Your Customers Have Over You?; How Strong Is the Threat of People Copying Your Idea?; What Is the Competitive Environment Like Within the Industry?; How Are You Going to Stay Ahead?; What Is Likely to Slow You Down?; 2.5 So, Do You Have a Business?; 3: How Can You Protect Your Ideas?; 3.1 Loose Talk Costs Lives!; 3.2 Types of Intellectual Property; 3.3 Patents; Novelty and Confidentiality; How Far Does a Patent Protect Me?; What Can Be Patented?; Writing and Submitting a Patent Application; Patenting Computer Software Filing International PatentsHow Long and How Much?; 3.4 Registered Designs; 3.5 Trade Marks; Un-registered Trade Marks; 3.6 Copyright; 3.7 Working with Patent Agents and IP Lawyers; 4: What Is a Company?; 4.1 The Company as a Legal Entity; Types of Company; Company Constitution; 4.2 Role and Rights of Shareholders; 4.3 Company Ownership and Types of Shares; Ordinary Shares; Classes of Shares; Preference Shares; Redeemable Shares; Convertible Shares; Complex Shares; Share Option Schemes; 4.4 Shareholders Agreements; 4.5 Roles and Duties of Directors; Board Composition; Directorś Duties Insolvency5: How Do You Market Your Product?; 5.1 Marketing and Selling; 5.2 The Product Adoption Lifecycle; Innovators; Early Adopters; Majority Markets; Early Majority; Late Majority; Laggards; 5.3 Moving from one Group to the Next; Winning the Majority Market; Keeping Focus; Solve the Problem; Take a Walk in Their Shoes; 5.4 Critical Success Factors; Analysing Your Business Risks; Identifying the Critical Success Factors; Managing Risk; 5.5 What Should Be in Your Marketing Plan?; 6: How Do You Finance Your Business?; 6.1 Cash Flow; 6.2 Sources of Finance; Grants; Debt; Equity 6.3 How Does Venture Capital Work?What Are Venture Capitalists Looking for?; Approaching a VC Firm; Due Diligence; Preparing for Due Diligence; How Do They Structure a Deal?; How Do You Value Your Company?; Applying a Discount Rate; Exit Strategies; 7: Grant Funding; 7.1 State Aid; European State Aid Rules; What Can Be Funded?; Government Research Contracts; Collaborative Projects; 7.2 Funding Available; Why You Need the Money; Eligible Costs; 7.3 Contracts and Legal Arrangements; Grant Terms and Conditions; Read the Terms First!; 7.4 Management and Reporting; 7.5 How to Win Grants
Responsibility: Tom Harris.

Abstract:

This guide for aspiring entrepreneurs offers a one-stop-shop for people with a bright idea but little business experience. Case studies, exercises and tips demystify the process of starting a  Read more...

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