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Start where you are : matching your strategy to your marketplace

Author: William B Rouse
Publisher: San Francisco : Jossey-Bass, ©1996.
Series: Jossey-Bass business & management series.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
While there are many books that explain how to envision the competitive markets of the future, Start Where You Are shows you step-by-step how to proactively build and shape your company's future by starting from your current position. In this practical guide that details the steps to take before the strategic planning process begins, CEO, consultant, and author William B. Rouse lays the groundwork required for
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Additional Physical Format: Online version:
Rouse, William B.
Start where you are.
San Francisco : Jossey-Bass, ©1996
(OCoLC)749018259
Document Type: Book
All Authors / Contributors: William B Rouse
ISBN: 0787902470 9780787902476
OCLC Number: 33665087
Description: xviii, 222 pages ; 24 cm.
Contents: 1. Finding the Pattern: Your Company's Evolving Relationship with the Market --
2. Identifying Where You Are: The Ten Most Common Situations --
3. Recognizing Where You Are Headed: The Five Most Common Business Stories --
and How Companies Respond --
4. Assessing Your Relationship with the Market: The Situation Assessment Method --
5. Transportation: Serving an Existing Market --
6. Computers: Creating a New Market --
7. Defense: From Cold War to Broader Markets --
8. Changing Before It's Too Late: Creating a New Relationship with Your Market.
Series Title: Jossey-Bass business & management series.
Responsibility: William B. Rouse.

Abstract:

Asserts that, in order to make progress, organizations need to think strategically and understand their current relationships with their markets. The author presents a method for assessing the  Read more...

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