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Start with why : how great leaders inspire everyone to take action

저자: Simon Sinek
출판사: New York : Portfolio, 2009.
판/형식:   도서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
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..."Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their  더 읽기…
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문서 형식:
모든 저자 / 참여자: Simon Sinek
ISBN: 9781591842804 1591842808
OCLC 번호: 373054685
설명: x, 246 p. : ill. ; 22 cm.
내용: Preface: The power of why --
Introduction: Why start with why? --
A world that doesn't start with why. Assume you know ; Carrots and sticks --
An alternative perspective. The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency --
Leaders need a following. The emergence of trust ; How a tipping point tips --
How to rally those who believe. Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening --
The biggest challenge is success. When why goes fuzzy ; Split happens --
Discover why. The origins of a why ; The new competition --
Afterword: Be a part of this movement, share your vision of the world.
다른 제목 How great leaders inspire everyone to take action
책임: Simon Sinek.
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Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can  더 읽기…

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One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating 더 읽기…

 
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